Why is sustainable fashion more expensive than fast fashion?

Why is sustainable fashion more expensive than fast fashion? As the name implies, sustainable fashion refers to clothing or accessories manufactured in the most environmentally friendly way possible. They prioritize the environment and workers and encourage consumers to take care of their garments and buy only what they need. These factors make it much more expensive for Sustainable Fashion items than for Fast Fashion brands. Let's take a look at the main reasons for this. A slow fashion label aims to offer gear that consumers will want to wear every day for a long time. Slow fashion does not encourage consumers to spend a lot of money on trends that will only last a season. Sustainable fashion brands and retailers use a unique combination of environmentally friendly fabrics, colors, and…

How to Create an Eco-Conscious Closet

How to Create an Eco-Conscious Closet Over the past two years, the world has been taught many lessons. While the hardships of the pandemic indeed presented a challenge, they also brought to light the importance of things we had previously taken for granted. Slowing down, having friends, and being with family is essential. It is no secret that these challenging, unprecedented times have impacted our lifestyles, from our daily choices to deliberating over how we spend our time. Thus, it is only natural that our fashion choices will be determined by a renewed emphasis on sustainability, slow fashion, and quality. As a result of clothes ending up in landfills, or excess discarded clothing being incinerated, fashion contributes significantly to overall environmental pollution. By making more thoughtful fashion choices, we can…

3 Reasons to Love Handmade

3 Reasons to Love Handmade With the advent of the Information Age and especially since the rise of social media, consumers seek the uniqueness and individuality inherent in handmade items. Handmade techniques will likely continue to be more valuable than machine-made construction as the fashion industry becomes more conscientious about its processes. It's Earth Friendly The use of hand-crafted techniques requires less non-renewable materials. Pattern-making waste is significantly reduced, water contamination is prevented, and electricity is used less when constructing garments by hand or sewing machine. As a result of waste materials and factory runoff, the fashion industry is one of the largest global polluters. Unlike machine-made clothes, handmade clothes take longer to make and cost more, so they are more likely to be treated as investments and not disposed…

BAGRU BLOCK PRINT

Block printing has been a standard method used in traditional Indian textile forever. Nearly every region in India has some variations of block printing as a part of its culture. A Summer in India is incomplete without your go-to primitive prints on breezy and delicate cotton. However, there is one that is celebrated the most today in contemporary fashion all over the world- The Bagru Block Print. The roots of this art form trace back to the quaint township of Bagru not too far from the city of Jaipur in Rajasthan. It is believed to be born about 500 years ago when the Chippa community settled in the area. The Chiapas of Bagru are known to be the pioneers of this craft. This skill has been passed on to generations…

Our Ethos

ETHOS We aim to transform the fashion industry into an innovative, forward-thinking industry that conserves and restores the planet through our small efforts. By preventing the depletion of precious resources, soil degradation, air, and water pollution, and harm it causes to our health and others' livelihoods, we hope to be true to our Ethos. Our commitment is to speak openly, be transparent, and be respectful of our planet, makers, and artisans. Our goal is always to focus on slow fashion, using natural, sustainable materials, producing small quantities, and providing high-quality products. Our seven Ethos are the pillars of our brand. Read more to find out … Organic Fabrics We source only organic and natural fabrics to create each of our pieces. Made without using harmful chemicals in their entire value…